How to Unlock Behavioural Change Through Human-Centred Design
New technology is not only used to streamline business but also to improve engagement and experience for employees and consumers. How do you avoid the trap of expensive solutions and interventions that fail to adequately address the needs of users? Through Human-Centred Design, also known as HCD.
1. What is your your underlying problem?
By placing the human in focus, you may detect motivational issues, dysfunctional social norms and/or perceptional misconceptions among your employees or students. While the root of the problem could be control or usability, the underlying problem is typically human-oriented. (How, you may ask? Read our post on how to use Theory of Planned Behavour to identify specific problems) That being said, different issues call for different solutions.
2. Test your hypothesis
Research regarding human experience lies at the core of HCD. Far too often the gap between the App the real-world is way too wide. In these situations, the consequence may be an interesting app that is not grounded in the real-world, or a potential powerful digital solution left untouched because links with the real world are not clear. Test the assumptions before creating the solution! In one of our projects, research showed that the management’s assumptions of the present problem were misguided. The interviews with the target group revealed a different problem that would not have been solved with the originally envisioned app.